New Features and Plans for Whatsapp’s Cross-Platform Update

Olivia Johnson

2024-09-09

blog image

WhatsApp is gearing up to launch a major update that will allow users to communicate with people on different messaging platforms, an exciting step forward in the world of digital communication. Meta, WhatsApp’s parent company, made the announcement, highlighting that this move is part of the app’s response to the European Union's Digital Markets Act (DMA), enacted in 2022. The DMA requires large tech companies to enhance interoperability between their services, and Meta has risen to the challenge with WhatsApp as one of its key platforms.

When the DMA was first introduced, Meta asked for additional time to address the complex challenge of maintaining end-to-end encryption while integrating WhatsApp with third-party messaging services. Ensuring that user privacy and security remained intact was a significant concern. However, Meta has now confirmed that those hurdles have been successfully overcome, and WhatsApp is ready to roll out the much-anticipated update.

According to Meta, the development of this interoperable feature required six extra months to perfect. During this period, engineers focused on creating a smooth and seamless experience for users who want to communicate across different messaging platforms. 
WhatsApp’s new capabilities are expected to mirror some of the cross-platform functionality already available in Messenger, Meta's other messaging app. Despite the complexity of integrating different platforms, the company emphasizes that the update will continue to prioritize privacy and security.

As part of this update, WhatsApp will introduce new features that inform users about messages coming from third-party platforms. Notifications will help users identify when they have received a message from another service, making the transition to cross-platform communication more intuitive. Whenever WhatsApp adds a new messaging platform to its ecosystem, users will receive a prompt explaining how to connect with contacts on that service.

To make this integration as user-friendly as possible, WhatsApp is also designing an easy onboarding process. Users will be able to choose which third-party messaging services they wish to integrate into WhatsApp and decide how to organize their conversations. For example, users can keep messages from external platforms in a separate folder or merge them with their existing chats in one unified inbox. This flexibility will cater to different preferences, allowing individuals to customize their messaging experience.

The update will also preserve many of WhatsApp's signature features. Users will still enjoy app-specific tools like message reactions, direct replies, typing indicators, and read receipts. Additionally, Meta has revealed plans to extend these features in the coming years. By 2027, users can expect to have the ability to create groups and even make voice and video calls across platforms.

Meta is working closely with other messaging services to ensure that this integration is safe and reliable. The goal is to make WhatsApp a hub for communication that not only connects people across platforms but also keeps their conversations secure.

Follow: