Nintendo Announces the End of My Nintendo Gold Points Program

Nintendo has recently announced a significant change to its My Nintendo reward program, which has been a staple for fans looking to earn rewards and discounts on digital purchases. The company has decided to discontinue the My Nintendo Gold Points system, a decision that will take effect in March 2025. This move marks a shift in how Nintendo engages with its loyal customer base, as the Gold Points have been a popular way for players to get more value from their purchases. In this article, we will explore the implications of this decision, the exceptions to the rule, and what it means for Nintendo enthusiasts moving forward.

The My Nintendo Gold Points program has been a beloved feature for many Nintendo Switch users, allowing them to earn points on digital game and DLC purchases. These points could then be redeemed for discounts on future purchases, making it an attractive incentive for players to continue investing in Nintendo's digital ecosystem. However, as of March 25, 2025, at 1:30, players will no longer earn Gold Points on eligible purchases. This change will undoubtedly impact how players approach their digital purchases, as the added benefit of earning points will no longer be available.

Despite the discontinuation, Nintendo has provided some leeway for players to continue earning Gold Points under specific circumstances. For instance, players who pre-order downloadable content before the end of the bonus period will still be eligible to receive points. Additionally, those who purchase packaged versions of software released before the expiration date can also earn points. Furthermore, certain hardware purchases, such as the Nintendo Switch (OLED model) and various Nintendo Switch Lite models, will still allow players to earn Gold Points if bought from the My Nintendo Store before the reward expiration date. These exceptions offer a temporary reprieve for players who wish to maximize their rewards before the program ends.

The decision to discontinue the Gold Points program comes at a time when Nintendo is making other strategic moves in the gaming industry. Recently, the company acquired a new patent that could play a crucial role in its ongoing lawsuit against Palworld. Additionally, there are reports that Take-Two Interactive plans to support the anticipated Switch 2, indicating that Nintendo is gearing up for the next phase of its console lifecycle. These developments suggest that Nintendo is focusing on broader strategic goals, potentially at the expense of smaller customer loyalty programs like Gold Points.

As Nintendo prepares to phase out the My Nintendo Gold Points program, players are left to consider how this change will affect their purchasing habits. While the program's discontinuation may disappoint some fans, the exceptions provided by Nintendo offer a brief opportunity to continue earning rewards. As the gaming giant shifts its focus to new ventures and potential hardware releases, it remains to be seen how these changes will impact its relationship with its dedicated fanbase. For now, players are encouraged to make the most of their remaining Gold Points and stay tuned for any new developments from Nintendo.